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It's All About Relationships
"It's all about relationships. Over the years I've grown with dealers, miners, designers and retailers to learn what their journey has been like . . . so I can capture their story the way they wish it to be told"
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Listen and Keep it Simple
"Good stories happen when a writer listens first and asks what readers would like to know, and lays it out simply."
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At Least One Good A-ha
""The A-ha moment? Yes, of course. There ought to be a least one enlightening moment in every good piece of writing. Otherwise you're wasting the reader's time."
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The Story Unfolds
"It's pretty simple actually. Once you know the questions you should ask the person you are interviewing, the treasure inside the story will begin to unfold.""